Create a piece they will love forever with our custom jewelry designs.

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Our Design Process

Observe and Learn

How do we know what your significant other will love? We get to know them.

We ask questions and learn everything we can. From the color of their eyes, the style of clothes they wear, to the work and hobbies they have. All these go into consider to create a piece that is crafted specifically for them and their lifestyle!

We all see beauty differently so it’s our job to find out how they see beauty so we can design the perfect piece for them.


We get it, buying a piece of jewelry can be an intimidating process. It’s something people will wear their entire lives! That’s why this is such an important piece to us.

We work within your budget, never over it – in fact we usually stay under!

Value is the most important thing. Our goal is to create everything we possibly can within that budget so you can be confident your dollars were well spent.

Design and Build

Now we turn our observations into a beautiful work of art. We start by sketching out a concept on paper and possibly move to a 3D digital rendering if needed. We keep you involved and informed along the way so you can give us feedback and ensure it is something you will love.

Then we put our hands to work! We take the designs and create a masterpiece from scratch. We use digital modeling and wax molds to form the shape of the piece. We use purified metals that will withstand the wears of life that are all melted and molded in house. Lastly, we place the diamond on top as the crown of the piece and present it to you!

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Who We Are

“When buying something you wear forever, make sure it’s made by someone who cares about you”

Thomas and Kasia Faini

Thomas James Faini, Owner of Thomas James and Bechtold Jewelry, has over 40 years of Jewlery design creation and repair experience, and comes from a long tradition of Jewelry creation, dating back a long time.

His beginnings start with his Father Larry, who started in 1950, doing work for the Bechtold family, all of those years. His reputation for exquisite and award wining pieces are well renowned.

He has taught many others as well, and surrounds himself with an expert team that has trained under him, and adds their talents into the mix, making Thomas James and Bechtold Jewlery the premier jewelry experts in the area.

He credits his success to his natural father, and our Father in Heaven who he gives all the glory, as
the Supreme artist.

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Frequently Asked Questions

How much does a custom design cost?

The design itself is part of the process, and no charge is incurred until a go ahead is given. We begin with an estimate based on your budget, and if the go ahead is given then we ask for a 30% down payment of the project total cost.

How do I know they will like it?

Every custom piece is designed specifically for them based on their tastes and sense of beauty. Because of this we promise they will be floored by the design and the time you took to have it made from scratch, because they are worth it 🙂

Doesn’t my significant other need to be present?

They certainly can, but it’s not necessary! If you don’t want to spoil the secret, we will work through our process of questions with you, and can determine a lot of design elements needed.

However, if you would like your partner to be present for the process, we can provide a beautiful temporary ring for the proposal, and then you come in together to have them a part of the design process. We work however you are most comfortable!

How long does a custom design take?

After an approval to proceed is given, the time needed for creation is 2 to 6 weeks, depending on the complexity of the project.

Does a free consultation mean I’m obligated to buy?

We understand that in many cases, people are not sure the direction they want to go. A consultation may help
you decide. We are here to help you make a decision that is right for you, in your budget, and within your design tastes.

Do you also offer jewelry from the case like most jewelry stores?

We have a large inventory of product available to immediate purchase. Everything from bridal to giftware. From just because to birthday. We cover multiple price ranges, with a start spot of about $200. We also have a large supply of loose gemstones. Small replacement stones etc… Don’t forget that we have the largest and most experienced jewelry
trade shop in the area right in our facility. Ready to repair, fabricate, or work on any piece of jewelry that needs work.

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For questions – Please email us at

Come visit our store at 325 S Phillips Ave, Sioux Falls, SD 57104

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