(605) 332-7151
Sioux Falls Jeweler for over 115 Years


For over 120 Years.

In 1902, J.H. Bechtold moved from Duluth, Minnesota to Sioux Falls, South Dakota to become manager of Keating Jewelry.  He later changed the name to Bechtold’s Jewelry.  J.H. Bechtold also had a degree in Optometry, which became another added service from the store.

In the early 30’s, “Bud” Bechtold joined his father in the store.  The business survived the Dust Bowl, a Depression, and World War II.  In 1947, the store moved to its present location.  This photo was taken during the Grand Opening of the new store.  Bud retired in 1997.  Today, Bechtold’s Jewelry continues the century tradition of quality jewelry and exceptional service.


Paul Bechtold

3rd Generation

Paul Bechtold holding a photo of his father Bud Bechtold.

A painting of Thomas’s father Larry Faini.

Thomas James Faini

4th Generation

Shopping at Bechtolds jewlery with Kasia, Thomas, Dana, and Andrew is a pleasure and an event. Everyone there is so kind and patient, besides being helpful. You will be amazed at the quality of jewelry and the quality of service.
~ Susan Gieseler
My wife and I actually live in Oregon. My wedding ring was bought at Bechtold jewelry store thirty five years ago. We have found them to be so helpful, honest and sell quality products. Not only us but our whole family deals with Bechtold's. Why, because we not only get a quality product but they are go out of their way to help us in any way they can.
~ Dan & Linda Chilson
I’ve shopped at Bechtold’s since 1993. Their knowledge, quality, and pricing are unmatched. The consistency of their long-tenured staff speaks volumes in a transient industry, and it’s a wonderful luxury to be able to rely on experts who have been there throughout the years.
~ Dave Aesoph
I can always depend on Bechtold’s for all of my personal and business jewelry needs. The staff is always friendly, prompt and courteous. It is certainly worth a visit when in downtown Sioux Falls, South Dakota.
~ Rob Everist
My wife and I have done business with Bechtold Jewelry Store for over 45 years. The service, quality and design of all our purchases has always been and continues to be the very best. Paul and his staff are great and Bechtold's will "always" be our jewelry store of choice.
~ Vince and Pat DeBates