(605) 332-7151
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Sioux Falls Jeweler for over 115 Years

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Downtown Sioux Falls Jewelry Store Since 1902

DESIGN YOUR OWN

CUSTOM JEWELRY CREATION

Our master jewelers can assist you in making something truly unique. We have a large selection of diamonds and colored gemstones to choose from. The possibilities are endless, so speak with our experienced staff to get started.

Do you have gemstones you would like to use in your custom piece?

Bring them in and let’s create something special.

Click here to get started with your custom design.

When looking for a local Sioux Falls Jewelry Store and trusted jeweler, please stop by and visit with the trained professionals at Bechtold Jewelry. People have been coming to us for their jewelry in Sioux Falls, SD since 1902. Whether you are looking for bridal sets, custom jewelry designs, necklaces, watches, gems, loose diamonds, wedding rings and more, stop by and see us today!
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DESIGNER JEWELRY

COLLECTIONS

Designer Jewelry

COLLECTIONS

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WEDDING &

ANNIVERSARY

Wedding &

ANNIVERSARY

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QUALITY MADE

FINE JEWELRY

Quality Made

FINE JEWELRY

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Best Jewelry Store in Sioux Falls SD

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FINE CRAFTED JEWELRY

Gottlieb & Sons
Gottlieb & Sons

Bead set diamond pendant with milgrain.

Gottlieb & Sons

Teardrop diamond necklace with diamond* in the center.

Gottlieb & Sons

YOUR SIOUX FALLS JEWELER

SINCE 1902

In 1902, J.H. Bechtold moved from Duluth, Minnesota to Sioux Falls, South Dakota to become manager of Keating Jewelry. He later changed the name to Bechtold’s Jewelry. J.H. Bechtold also had a degree in Optometry, which became another added service from the store.
In the early 30’s, “Bud” Bechtold joined his father in the store. The business survived the Dust Bowl, a Depression, and World War II. In 1947, the store moved to its present location. This photo was taken during the Grand Opening of the new store. Bud retired in 1997.
Today, Bechtold’s Jewelry continues the century tradition of quality jewelry and exceptional service.

We are a fourth generation family run store that has been serving the Sioux Falls Jewelry Store needs since 1902.

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SPECIALIZING IN HIGH QUALITY

DIAMOND JEWELRY

Our staff includes three GIA-accredited Applied Jewelry Professionals, four goldsmiths/watch technicians, plus an in-house custom CAD designer, so visit us today and get your questions answered! We are one of just a couple locally owned Sioux Falls jewelry stores, and we would love to help you with all of your jewelry needs.

Our professional staff is standing by to assist you. Call (605) 332-7151, or visit our downtown jewelry store in Sioux Falls, South Dakota.

“I’ve shopped at Bechtold’s since 1993. Their knowledge, quality, and pricing are unmatched. The consistency of their long-tenured staff speaks volumes in a transient industry, and it’s a wonderful luxury to be able to rely on experts who have been there throughout the years.”

~ Dave Aesoph