(605) 332-7151
CALL US AND SPEAK WITH A PROFESSIONAL
Sioux Falls Jeweler for over 115 Years

DESIGN YOUR OWN

CUSTOM JEWELRY CREATION

Our master jewelers can assist you in making something truly unique. We have a large selection of diamonds and colored gemstones to choose from. The possibilities are endless, so speak with our experienced staff to get started.

Do you have gemstones you would like to use in your custom piece?
Bring them in and let’s create something special.

Click here to get started with your custom design.

DESIGNER JEWELRY

COLLECTIONS

Designer Jewelry

COLLECTIONS

VIEW COLLECTIONS

WEDDING &

ANNIVERSARY

Wedding &

ANNIVERSARY

VIEW RINGS & BANDS

QUALITY MADE

FINE JEWELRY

Quality Made

FINE JEWELRY

VIEW OUR JEWELRY

VIEW OUR FEATURED SELECTION OF

FINE CRAFTED JEWELRY

Fredrick Goldman Visions
Fredrick Goldman Visions
Allison Kaufman
Gottlieb & Sons
Allison Kaufman
Gottlieb & Sons
Allison Kaufman
Bechtold Jewelry
Gottlieb & Sons
Gottlieb & Sons
Gottlieb & Sons
Gottlieb & Sons
Gottlieb & Sons
Gottlieb & Sons
Gottlieb & Sons
Gottlieb & Sons

Celtic knot style wedding band.

Fredrick Goldman Visions

Brush finish wedding band.

Fredrick Goldman Visions

Multi-colored diamond pendant.

Allison Kaufman

Two-tone diamond pendant.

Gottlieb & Sons

Two-tone ladies diamond fashion ring.

Allison Kaufman

Convertible diamond earring jackets.

Gottlieb & Sons

Link style diamond bracelet.

Allison Kaufman

Multi-color rainbow sapphire pendant with diamonds in 14 kt. white gold.

Bechtold Jewelry

Two-tone convertible earring jackets.

Gottlieb & Sons

Ruby and diamond pendant in white gold.

Gottlieb & Sons

Oval diamond graduated pendant.

Gottlieb & Sons

Diamond and black enamel latticework pendant.

Gottlieb & Sons

Bead set diamond pendant with milgrain.

Gottlieb & Sons

Teardrop diamond necklace with diamond* in the center.

Gottlieb & Sons

Vintage inspired 3-stone halo ring with .91 ct. treated yellow diamond.

Gottlieb & Sons

Ladies diamond fashion ring.

Gottlieb & Sons

YOUR SIOUX FALLS JEWELER

SINCE 1902

In 1902, J.H. Bechtold moved from Duluth, Minnesota to Sioux Falls, South Dakota to become manager of Keating Jewelry. He later changed the name to Bechtold’s Jewelry. J.H. Bechtold also had a degree in Optometry, which became another added service from the store.

In the early 30’s, “Bud” Bechtold joined his father in the store. The business survived the Dust Bowl, a Depression, and World War II. In 1947, the store moved to its present location. This photo was taken during the Grand Opening of the new store. Bud retired in 1997.

Today, Bechtold’s Jewelry continues the century tradition of quality jewelry and exceptional service.
We are a fourth generation family run store that has been serving the Sioux Falls area since 1902.

LEARN MORE ABOUT OUR HISTORY

SPECIALIZING IN HIGH QUALITY

DIAMOND JEWELRY

Our staff includes a GIA trained Graduate Gemologist, one with a GIA Diamonds and Diamond Grading certificate, and a quartz watch repair technician, so visit today and get your questions answered!

Our professional staff is standing by to assist you. Call 605 332-7151 or visit our location in Sioux Falls, South Dakota.

“I’ve shopped at Bechtold’s since 1993. Their knowledge, quality, and pricing are unmatched. The consistency of their long-tenured staff speaks volumes in a transient industry, and it’s a wonderful luxury to be able to rely on experts who have been there throughout the years.”

~ Dave Aesoph

Let Bechtold Jewelry help you find the perfect gift. Visit us today or call 605-332-7151

INVENTORY REDUCTION SALE! 25-50% STORE-WIDE EXCLUDING WATCHES. Dismiss