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The Thomas James & Bechtold Jewelry Logo. The symbol contains an octagonal border with a gemstone outline enclosed. The text reads "Thomas James & Bechtold Jewelry".

Established 1902 – Downtown Sioux Falls

Thomas James & Bechtold Jewelry

It's More Than Jewelry - It's Love.​

Built by four generations over the course of more than 120 years, we have been providing people with authentic, high-quality craftsmanship for lifetimes. Our belief is that purchasing jewelry should be an unforgettable experience – That’s why we prioritize your desires and provide exceptional customer service that goes beyond everyday sales.

Custom Jewelry Creation

Design An Heirloom Piece That Will Last For Lifetimes.

Generational Techniques + Modern Technology

After refining our process for over a century, we ask the important questions to learn everything we can. From the color of their eyes and the style of clothes they wear, to the work they do and the hobbies they enjoy. Every detail is meticulously considered throughout the entire process to create something specifically crafted for them and their lifestyle.

Hand Selected By Our Staff

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How Can Our Team Assist You?

We’re your one-stop shop for everything your jewelry collection may need.

Custom & Special Event Jewelry

Find the perfect piece or design your own for that special someone in your life. We will work with you step by step to help you find the perfect jewelry to say exactly what you want to say and create memories that will last for generations.

Jewelry and Watch Repair

We know how important your collection is to you. With age and wear, sometimes things happen. Our team is here to help, whether it be a loose stone, a crack, or even just resizing.

Cleaning and Polishing

With every special piece comes special care to make it last. Increase the longevity and lifetime of your piece with our cleaning and polishing services.


With over 100 years of experience, we can help you get the right appraisal for your piece, be it for insurance reasons, estate planning, or even just curiosity.

Your Sioux Falls Jeweler

SINCE 1902

In 1902, J.H. Bechtold moved from Duluth, Minnesota to Sioux Falls, South Dakota to become manager of Keating Jewelry. He later changed the name to Bechtold’s Jewelry. J.H. Bechtold also had a degree in Optometry, which became another added service from the store.

In the early 30’s, “Bud” Bechtold joined his father in the store. The business survived the Dust Bowl, a Depression, and World War II. In 1947, the store moved to its present location. This photo was taken during the Grand Opening of the new store. Bud retired in 1997.

Today, Bechtold’s Jewelry continues the century tradition of quality jewelry and exceptional service.

We are a fourth generation family run store that has been serving the Sioux Falls Jewelry Store needs since 1902.

Beautiful Jewelry for Every Occasion

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Ready To Begin?

Use the form below to send us an email or feel free to call (605) 332-7151